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Order
Virtual realityTools: C4d + zbrush + shapr3D
As Marcuse mentioned in his book One-dimensional Man, “this environment makes people lose their inner judgment, creativity, and inner dimension”. He described the entire society as a one-way, one-dimensional structure.“The means of mass transportation and communication, the commodities of lodging, food, and clothing, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers more or less pleasantly to the producers and, through the latter, to the whole.”(Marcuse, 1968 p14)
This work uses the "canned product" formed in the early stage of consumerism as a reflection of the entire society, the main part is based on a large “can” that contains a continuous production line inside. The continuous power of the production line comes from people running like hamsters in the cage (gear transmission). The reason for their running is the desire to consume products in front of them. This tireless running is a metaphor for the relationship between work and consumption. Work and consumption are the only ways to keep this machine going, and no one is immune to being a part of it. the whole machine stops until the runners stop chasing those can front of them, but this will never happen.
There is a huge amount of information from the internet are showing on the wall of the large “can”. Those are the information we cannot avoid and passively receive when we browse on social media. Those sections are mostly occupied by entertainment and also political information. Society assimilates into a whole moving in the same direction. Yet making individuality and creativity disappear. People will not go to pursue dreams and innovation. We are like living in a jar and cannot break through the boundaries. This kind of boundary is a consensus. Anyone who wants to escape this kind of “consensus” will be regarded as alien by others. We can regard it as a kind of “order".
This work uses the "canned product" formed in the early stage of consumerism as a reflection of the entire society, the main part is based on a large “can” that contains a continuous production line inside. The continuous power of the production line comes from people running like hamsters in the cage (gear transmission). The reason for their running is the desire to consume products in front of them. This tireless running is a metaphor for the relationship between work and consumption. Work and consumption are the only ways to keep this machine going, and no one is immune to being a part of it. the whole machine stops until the runners stop chasing those can front of them, but this will never happen.
There is a huge amount of information from the internet are showing on the wall of the large “can”. Those are the information we cannot avoid and passively receive when we browse on social media. Those sections are mostly occupied by entertainment and also political information. Society assimilates into a whole moving in the same direction. Yet making individuality and creativity disappear. People will not go to pursue dreams and innovation. We are like living in a jar and cannot break through the boundaries. This kind of boundary is a consensus. Anyone who wants to escape this kind of “consensus” will be regarded as alien by others. We can regard it as a kind of “order".
Miart Gallery, Lodnon
London College of communication
